The AI agent social media managers miss
AI Agent / Instagram
● Japanese UGC & Creator Marketing
For AI, SaaS & app brands
Make Your BrandImpossible to Ignorein Japan
We help global AI, SaaS, and app brands grow in Japan through creator-led content.
Content for TikTok / Instagram Reels / YouTube Shorts & more
- Creator Sourcing
- Viral Research
- Japanese UGC
- Creative Direction
- Localization
- Campaign Management
(01)Selected Work
Selected Work
(02)Proven Experience
Founder track record, before MakeGlow
- UGC views generated
- 100M+
- Japanese creators managed
- 20+
Results don't happen by accident.
Before founding MakeGlow, our founder led marketing at NoimosAI, managing 20 Japanese creators whose UGC generated over 100 million views. MakeGlow is built on what that work taught us.
(03)What We Do
Everything between your brief and a feed full of Japanese creators.
- 01
Creator Sourcing & Management
Learn more: Creator Sourcing & ManagementWe find Japanese creators who fit your product and audience, then handle briefs, contracts, schedules, and payments.
- Creator scouting & vetting
- Briefing & onboarding
- Day-to-day management
- 02
Content Strategy & Viral Research
Learn more: Content Strategy & Viral ResearchWe study what's working on Japanese feeds right now and turn it into a content plan built for your category.
- Japan market content strategy
- Viral format research
- Hook & angle testing plan
- 03
UGC Production & Creative Direction
Learn more: UGC Production & Creative DirectionWe script, direct, and edit every video so it sounds native in Japanese and still lands your product's message.
- Concepts & scripts
- Creative direction
- Editing & quality control
- 04
Campaign Management & Optimization
Learn more: Campaign Management & OptimizationWe run the campaign from start to finish, read the results, and feed what we learn into the next round of content.
- Timeline & delivery management
- Performance review
- Iteration & optimization
(04)Why MakeGlow
In Japan, content that feels translated gets scrolled past.
Global brands need more than subtitles. They need creators who sound like their audience, and a team that knows what Japanese feeds reward.
- /01
Japan-native creator network
Creators who live in Japan, speak to Japanese audiences every day, and understand the culture behind the trends.
- /02
Proven viral content experience
Our approach comes from hands-on work: 100M+ UGC views with 20 Japanese creators, achieved by our founder before MakeGlow.
- /03
Localized content strategy
We adapt your positioning, not just your words, so the message makes sense to Japanese users.
- /04
End-to-end campaign management
One team from sourcing to scripting, editing, and reporting. You don't need a Japanese-speaking team in-house.
- /05
Deep understanding of Japanese audiences
Tone, humor, and trust signals work differently in Japan. We build them into every brief.
- Next stepTalk to us about your Japan launch
(05)How We Work
Four steps from first call to live content.
- Step 01
Discover
We learn your product, audience, and goals for Japan, and look at how competitors show up.
- Step 02
Strategize
We pick the formats, angles, and creators most likely to fit, and agree on a content plan.
- Step 03
Create
Creators film, we direct and edit. Every video is reviewed before it reaches you.
- Step 04
Launch & Optimize
Videos go live. We track what performs and adjust the next round accordingly.
(06)About the Founder
Built from hands-on UGC work in Japan.
From October 2025 to September 2026, Eito led marketing at NoimosAI, managing 20 Japanese creators whose UGC generated more than 100 million views.
That work showed how much a global product can gain in Japan when the content is made by creators who sound like the audience, and how hard that is to do from overseas.
Eito founded MakeGlow in October 2026 to give global AI, SaaS, and app brands that same capability, without building a Japan team from scratch.
What types of brands do you work with?
We focus on global AI, SaaS, mobile app, and technology companies that are entering Japan or want to scale content for Japanese users.
Do you manage Japanese creators end-to-end?
Yes. We handle sourcing, briefing, communication, scheduling, revisions, and payments. You work with one English-speaking point of contact.
Can you help with content localization?
Yes. We adapt your messaging for Japanese audiences, from hooks and scripts to on-screen text, so the content feels native rather than translated.
How long does a campaign take?
It depends on the number of creators, videos, and review rounds. We'll share a timeline based on your goals on a free strategy call.
How does pricing work?
Pricing depends on scope: number of creators and videos, production needs, and campaign length. Book a free strategy call and we'll put together a proposal.
Do you handle both content creation and creator management?
Yes. We cover strategy, creator management, creative direction, editing, and campaign management, so you can hand off the whole program or the parts you need.
(09) Let's talk
Ready to MakeYour Brand Glowin Japan?
Tell us about your product and goals on a free 30-minute call, in English or Japanese. We'll show you how we'd approach Japan.